Etnies mens and ladies apparel

If you want a brand with deep roots in skate culture you need look no further than Etnies. This brand grew the skate revolution of the 90's and is proud of its heritage. The brand takes leaps every season in terms of the technology and protection it weaves into all of its designs. These high performance skate shoes are as at home in the skate park as they are on the street. Team riders include: Ryan Sheckler, Devine Calloway, Sean Malto, Axel Cruysberghs and Jose Rojo.
Check out a sneak peek of the new mens and ladies range on our site available to preorder now!

Protest Ladies Surf clothing

We styled a special get the look style for you for the blog post today because we wanted you to see the awesome summer wardrobe potential of this new range. Protest is Board Riders brand through and through and this is reflected in their range of surf swimwear and boardshorts. But more than that they are a fabulous fashion brand as this styled shot of their new season range shows. They cover all the basics from shorts, to cardigans to glam tops.

New Rip Curl Ladies Luggage

Whether you are looking for a hand bag to love all summer long, a weekend bag or a beach bag then we have a treat for you. We've long been proud to shout "Rip Curl Ladies Luggage Rocks" and this summers range just proves our point plenty of gorgeous must have designs here folks.

TFI Thursday Animal Ladies Bag was £20 now £7

That's right every thursday we go crazy and ridiculously slash the price on one item for one day only so you'll have to be quick to get the bargain!
This week we have discounted this Animal Tiwi Shazza Bag- was £19.99 now £7.

Vans Man

Guys check out the latest Vans goodies to hit the site. Snap the Era skate shoe and the classic hoody up quick to carry you through the rain until summer gets here!

Volcom Joy

LADIES......Roll up roll up...the Volcom summer stuff is starting to drop in on us at PIE HQ and its looking fresh and exciting. Bannish those winter blues early with the candy coloured accessories and snap up the yellow fine line shoulder bag that you can swing joyfully into spring with and team with the uber cool B Movie Tee and your ready to splash that Volcom Joy.

Sale Time

Here's hoping the sun will make a lovely shining appearance soon, but in the mean time whilst we wait for the winter to pass by, you can snap up some lovely, exciting bargains in our awesome AUTUMN/WINTER and SNOW sale. Be sure to check it out before midnight on sunday and go quick before all the bargains get snapped up.

There's a great range of Animal, Roxy, Quiksilver, Volcom and plenty more to quench your thirst for some extreme sports goodies.

BILLABONG'S JENNY JONES IS MBM EUROPEAN RIDER OF THE YEAR (E.R.Y.) AND BEST EUROPEAN FEMALE VIDEO PART

Billabong are having an epic year as they see they're riders succeed. The latest making Billabong very proud is JENNY JONES. She is MBM EUROPEAN RIDER OF THE YEAR (E.R.Y.) and BEST EUROPEAN FEMALE VIDEO PART.

Jenny Jones finishing 2nd at the 2010 Winter Dew Tour and winning the 2010 X-Games Slopestyle Gold Medal for the second time (best ever snowboarding performance in EU so far), Jenny was truly deserving this accolade from her pairs in snowboarding.

SCOTTY LAGO IS HALFPIPE OLYMPIC BRONZE MEDALIST

Billabong congratulates Scotty Lago from the USA for winning the halfpipe olympic bronze medal at the Vancouver Olympics. Even though he had to qualify through the semis, he had a very solid first run that secured him a well deserved place in the final.

Yeah Lago!

TFI Thursday Animal Kids Tee was £12 now £4

That's right every thursday we go crazy and ridiculously slash the price on one item for one day only so you'll have to be quick to get the bargain!
This week we have discounted this Animal Kids Bevan tee down from £11.99 to just £4.

Billabong Girls Jenny and Jamie score double for Billabong

Billabong have an eye for picking ladies snowboarding and free style skiing talent. Jenny James has already taken the podium for the X games (see our blog here) the girls have done Billabong proud again at the Winter Dew Tour.

30 seconds with Forte Brothers DC Shoes

More BMX >>
We headed over to the DC headquarters to meet the Forte brothers and get a butchers at the Forte Brothers DC Tactic shoe. Check out the video featuring Kye, Leo and Toby talking about their new shoes and future plans for the DC BMX team. Riding footage provided by James Cox.

New mens brand Rusty- it's coming

It's not quite her yet but we wanted to wet your appetite for the new rusty range by telling you about an awesome competition they're running on the site at the moment. Check out the link here for more details on the Nate Yeomans Giveaway

Nikita Clair Bidez Olympian hopeful and swimsuit model

Now we know we usually say that Nikita is for Girls that ride but there will be a few smiled on the faces of the fellas too when they see this video that sponsored rider Clair Bidez has shot for sports illustrated for their Olympians issue.

Etnies Shoes in stock Now!!!

Do you like shoes? Yep us too especially of the Etnies Variety thats why we were all jumping around like children when the delivery driver showed up this morning with an awesome range of new Etnies. From kids to ladies to mens we've got your toes covered!!

New Globe Shoes

With team riders like Chris Haslam, Rodney Mullen and Mark Appleyard its no suprise that Globe Skate department (headed up by Chet Thomas btw) is one of the most respected within the industry. Not bad for a company that started by two brothers selling skateboards and shoes out of the trunks of their cars in the 80's
Globes new spring summer range is better than ever and includes three colours of the popular Encores

Dark Fall The Movie

Experience this new HD Surf Movie - Dark Fall. A film by Alex DePhillipo's as he follows New Jersey's best surfers as they tackle some of the best surf in their own back yards as well as remote locations across the globe. Get the insight look on the lifestyle of a cold water surfer

Featuring Dean Randazzo, Sam Hammer, Andrew Gesler, Zach Humphries, Clay Pollioni, and many more.

Teaser: Dark Fall the movie >>

Famous Stars and Straps

If your itching for more from the fab skate/ urban/ hip hop lifestyle brand famous stars and straps then your wish is granted with a range of seven news mens tees!

Sarah Burke for Roxy at the X games

Sarah Burke Pushed the boundaries out on women's Free Skiing at the X Games this week, she introduced back to back flips in the women's finals. Sarah (who rides for Roxy) also came first in the women's freestyle at snow basin.
And from snow to summer we had our new range of Roxy spring summer arrive this week!

Volcom- Youth against establishment- SS10

Volcom break against the corporate mold the core skate brand was founded in 1991 by a group of snowboarders skaters and artists who wanted to ignite their creativity and produce unique designs that push boundaries and always suprise. Their Mens and Womens ranges stand apart from other brands due to creative input from their sponsored riders and featured artist. Fashionable? Yes. Predictable? No.
Check our new range from the top Skate brand now!!!

Get your kicks

If we had to pick the biggest flaw in rain it would be the fact that it ruins your favourite shoes- and lets face it we've had alot of rain/snow/sleet recently and your trainers are looking a bit "loved". Good news is on the horizon my friend as we a whole new range of lovely DC sneakers in the building this week- Below is just a small selection

Free £50 Protec Hip Pads with any Board Boots or Bindings!

This week we've fallen in love with snow again! Buy a board, boots or bindings and we have some FREE hip protectors in guys or girls flavours. Alternatively, buy a snow jacket or pants and get a FREE DaKine beanie. The FREE items are on a first come first served basis so get in there quick!

Jenny Jones Wins X Games Gold Video

O'Neill Welcomes Bobby Martinez to surf team+ new stock in now!!

O'Neill Clothing, the original California surf, snow and youth lifestyle brand, has officially signed Bobby Martinez to an endorsement deal with both their apparel and wetsuit divisions in the U.S. Martinez, who finished the 2009 World Championship Tour (WCT) ranked eighth in the world, is widely regarded as the most sought after "free agent" in professional surfing, and recently competed the entire season without the support of a major clothing sponsor, a feat that is virtually unheard of in this day and age.
Check out our new range of O'Neill mens and ladies clothing too.

New Animal mens and ladies clothing.

Animal do a lot more than you might have realised- as well as being the UK's biggest surf brand for mens, ladies and kids clothing. Animal have a dedicated snow and surf sponsored team, of riders.

Nikita Competition- win a trip to Iceland!

Send in your action clips to Nikita and you can bag yourself an all-inclusive trip to Iceland in 2010. Having exclusively run this contest based on girls sending in their snowboard clips, Nikita has widened the remit to include all-action heroines.

From 19th January 2010 until 12th March 2010 you just need to get out there and get some footage together and show us whatever it is that gets your adrenalin pumping. One winner will be chosen from all the entries to fly to Iceland in May 2010. You will be greeted at Keflavik airport just outside Reykjavik and during your stay, will be escorted in and around the city centre where you’ll see the new flagship Nikita store, choose some brand new Nikita gear and get to join our friends at Arctic Adventures on an unforgettable surfing and snowboarding trip!

Entry details
You must be female and 18 years or over. You can send in as much footage as you like as long as there is plenty of action in there featuring you and the file being e-mailed is no bigger than 4MB. Your footage will also be shown through Nikita’s YouTube and Mpora pages as well as the winner featured on our main Nikita website. Please send in all entries from 19th January until 12th March 2010; winners will be announced on 18th March 2010. As before, there are always so many great entries that we like to pay tribute where respect is due, so there will also be some special additional prizes to include Nikita clothing for the runners-up. E-mail all entries to contest@nikitaclothing.com.

Please include your full name, date of birth, postal address, e-mail and contact telephone number along with any other info you feel is relevant.

Notes
Our last winner, Ashley Thornton, sent in snowboarding clips that got the whole office wanting to go shredding, which bagged her the win and a trip to Iceland. Since that entry Ashley has been signed up as part of the Nikita Team, USA.

Here’s a link to the Iceland road trip with Ashley - http://www.youtube.com/watch?v=oEaN-Y9MlII & a link to her winning clip - http://www.youtube.com/watch?v=Ya6cHNiK_48





Ashley Thornton on entering and winning – “So I got a call from my good friend and she had seen that Nikita Clothing was doing a video contest on their web page. I checked it out and noticed I had one day until the deadline. I got hold of my videographer...he was super busy at the time filming but said he would do what he could to put my footage together. My dad then sent it in for me. The following morning I checked my emails and I was the winner of the trip! I couldn't quite believe it.

I had no idea what to expect. I had never been out of North America before and have always wanted to. I saw wrecked ships, geothermal spots, and just beautiful land. Everyone at the Nikita office was awesome. I can't even explain how great it was. We all had a great time Arctic Rafting and toured more beautiful land and checked out the Blue Lagoon. I was excited before I left and I was excited the whole time I was there. I had such an amazing and perfect experience in Iceland. I absolutely loved it there. The people are so nice; it really was a trip of a lifetime.”

We’re not joking when we say surfing in Iceland too! Check out www.surfing.is and for Arctic Adventures, www.adventures.is