Volcom Seed Event

Volcom have been doing some very exciting stuff, collaborating with London College of Fashion and they're 2nd Year Fashion Students. Students had to produce a series of creative denim womenswear pieces as part of Volcom SEED, an initiative led by Volcom that will support grassroots in fashion.

On 18 March, 250 media, students and Volcom fans turned up to amazing Vinyl Factory in London's SOHO to a showcase of the twenty best pieces from the collaboration along with a preview of Volcom’s AW10 collection. (how very exciting does this sound!)

They created a multimedia extravaganza having the event split into rooms. In one room was the live photoshoot and in the other was a party! CCTV and photographic images from the photoshoot were projected onto walls and TV's in the party room creating a showcase of the top 10 students work.

VOLCOM SEED EVENT AT THE VINYL FACTORY, 18TH MARCH from Volcom Europe on Vimeo.