Famous Stars and Straps

If your itching for more from the fab skate/ urban/ hip hop lifestyle brand famous stars and straps then your wish is granted with a range of seven news mens tees!

Sarah Burke for Roxy at the X games

Sarah Burke Pushed the boundaries out on women's Free Skiing at the X Games this week, she introduced back to back flips in the women's finals. Sarah (who rides for Roxy) also came first in the women's freestyle at snow basin.
And from snow to summer we had our new range of Roxy spring summer arrive this week!

Volcom- Youth against establishment- SS10

Volcom break against the corporate mold the core skate brand was founded in 1991 by a group of snowboarders skaters and artists who wanted to ignite their creativity and produce unique designs that push boundaries and always suprise. Their Mens and Womens ranges stand apart from other brands due to creative input from their sponsored riders and featured artist. Fashionable? Yes. Predictable? No.
Check our new range from the top Skate brand now!!!

Get your kicks

If we had to pick the biggest flaw in rain it would be the fact that it ruins your favourite shoes- and lets face it we've had alot of rain/snow/sleet recently and your trainers are looking a bit "loved". Good news is on the horizon my friend as we a whole new range of lovely DC sneakers in the building this week- Below is just a small selection

Free £50 Protec Hip Pads with any Board Boots or Bindings!

This week we've fallen in love with snow again! Buy a board, boots or bindings and we have some FREE hip protectors in guys or girls flavours. Alternatively, buy a snow jacket or pants and get a FREE DaKine beanie. The FREE items are on a first come first served basis so get in there quick!

Jenny Jones Wins X Games Gold Video

O'Neill Welcomes Bobby Martinez to surf team+ new stock in now!!

O'Neill Clothing, the original California surf, snow and youth lifestyle brand, has officially signed Bobby Martinez to an endorsement deal with both their apparel and wetsuit divisions in the U.S. Martinez, who finished the 2009 World Championship Tour (WCT) ranked eighth in the world, is widely regarded as the most sought after "free agent" in professional surfing, and recently competed the entire season without the support of a major clothing sponsor, a feat that is virtually unheard of in this day and age.
Check out our new range of O'Neill mens and ladies clothing too.

New Animal mens and ladies clothing.

Animal do a lot more than you might have realised- as well as being the UK's biggest surf brand for mens, ladies and kids clothing. Animal have a dedicated snow and surf sponsored team, of riders.

Nikita Competition- win a trip to Iceland!

Send in your action clips to Nikita and you can bag yourself an all-inclusive trip to Iceland in 2010. Having exclusively run this contest based on girls sending in their snowboard clips, Nikita has widened the remit to include all-action heroines.

From 19th January 2010 until 12th March 2010 you just need to get out there and get some footage together and show us whatever it is that gets your adrenalin pumping. One winner will be chosen from all the entries to fly to Iceland in May 2010. You will be greeted at Keflavik airport just outside Reykjavik and during your stay, will be escorted in and around the city centre where you’ll see the new flagship Nikita store, choose some brand new Nikita gear and get to join our friends at Arctic Adventures on an unforgettable surfing and snowboarding trip!

Entry details
You must be female and 18 years or over. You can send in as much footage as you like as long as there is plenty of action in there featuring you and the file being e-mailed is no bigger than 4MB. Your footage will also be shown through Nikita’s YouTube and Mpora pages as well as the winner featured on our main Nikita website. Please send in all entries from 19th January until 12th March 2010; winners will be announced on 18th March 2010. As before, there are always so many great entries that we like to pay tribute where respect is due, so there will also be some special additional prizes to include Nikita clothing for the runners-up. E-mail all entries to contest@nikitaclothing.com.

Please include your full name, date of birth, postal address, e-mail and contact telephone number along with any other info you feel is relevant.

Notes
Our last winner, Ashley Thornton, sent in snowboarding clips that got the whole office wanting to go shredding, which bagged her the win and a trip to Iceland. Since that entry Ashley has been signed up as part of the Nikita Team, USA.

Here’s a link to the Iceland road trip with Ashley - http://www.youtube.com/watch?v=oEaN-Y9MlII & a link to her winning clip - http://www.youtube.com/watch?v=Ya6cHNiK_48





Ashley Thornton on entering and winning – “So I got a call from my good friend and she had seen that Nikita Clothing was doing a video contest on their web page. I checked it out and noticed I had one day until the deadline. I got hold of my videographer...he was super busy at the time filming but said he would do what he could to put my footage together. My dad then sent it in for me. The following morning I checked my emails and I was the winner of the trip! I couldn't quite believe it.

I had no idea what to expect. I had never been out of North America before and have always wanted to. I saw wrecked ships, geothermal spots, and just beautiful land. Everyone at the Nikita office was awesome. I can't even explain how great it was. We all had a great time Arctic Rafting and toured more beautiful land and checked out the Blue Lagoon. I was excited before I left and I was excited the whole time I was there. I had such an amazing and perfect experience in Iceland. I absolutely loved it there. The people are so nice; it really was a trip of a lifetime.”

We’re not joking when we say surfing in Iceland too! Check out www.surfing.is and for Arctic Adventures, www.adventures.is

Fox Racing sponsoring Nate Carroll surf video

Happy Birthday Nikita Clothing!

We wanted to wish one of our favourite Ladies Urban Skate brands a very Happy 10th Birthday by giving them a very special blog.

We've even bought in the Spring Summer range a little bit earlier so you can celebrate to!

In what seems like a blink of an eye Nikita Clothing has approached a milestone 10 year anniversary in 2010. There’s hardly been enough time to sit back and recall just what an achievement that is however a perfectly fitting tribute to the celebrations began in September 2009 with the opening of Nikita’s first flagship store in Reykjavik, Iceland.



Nikita founders Heida Birgisdottir, Runar Omarsson and Valdi Hannesson were pioneers of the snowboarding, surf and skate scenes in Iceland before the inception of Nikita was realised. They invested in a core boardstore based in the heart of the city (and just 400 yards from Nikita’s flagship store now) and were the first distributors and retailers of some of the industry’s top name brands. They literally started a boardsports revolution in Iceland.



Heida initially began hand making a few pieces of streetwear to wear herself, until friends and customers started to notice and enquire about where they could purchase them. The designs began to filter through the shop floor to such a point that they were continually selling out. The girls needed their own identity and Heida’s designs were killing it. Production was limited with one pair of hands and a sewing machine, but knocking skills and brains together; Heida for her fashion background and designs, Runar with his marketing dexterity and Valdi as the money man, decided to go one step further by changing any previous plans they had personally, to all invest fully into the new venture – establishing Nikita.



Every small detail and element in creating and building the brand was slowly assembled; literally from scratch. They built a loyal and local fan base through the store before launching internationally as Nikita Clothing in 2000. From day one all were in agreement that the motivation and continuation of Nikita was for the love and passion of riding, a pact that stands to this day and has seen them, plus a huge following, enjoy the fruits of their labour the world over.

New Animal Clothing over 100 lines!!

Get a great range of Animal here, we stock one of the largest ranges you will find online- with plenty of free delivery options.

Tony Hawk "Most of my firends parents thought I was a bad influence"

Tony Hawk who's new game Ride is out at the moment admits in this interview with the Telegraph that "Most of my friends' parents did not want their kids skating and thought I was a bad influence."
The pro skater also reveals in this interview (no shock here) that landing properly and having the right protection is the way to stay on top of the game.
If your old protection (or deck for that matter) is looking a little rusty then check out our range of skate hardware.

Wesc- giving back with new charity project in conjuction with Bread and Butter Action sports tradeshow

Unfortunately these super stylish designs won't be hitting the shelves any time soon they are a special edition from super cool (and super giving apparently) street brand WESC. Due for release at special Bread and Butter charity booths next week, the headphones will be available for three days only, and all proceeds from sales will go directly to charity.
If you're feeling jealous check out our new shipment (arrived today!!!) of Wesc Headphones and Hoodies!

Ken Block Gymkhana Two Project- One of the Most Watched Videos of 2009 from DC

This was one of the most watched videos of 2009 DC and Ken Block collaboration of the seconf Gymkhana Practice video! On the heels of the first that has grabbed the attention of over 20 million viewers worldwide (so far), the project, operating under the code name “Gymkhana TWO" has fetched nearly 11 million views.
If this video gets you hungry for some more DC Action you should check out our new SS10 range of DC Shoes, Clothing and Luggage. We continue to bring you far more lines than any one else.
Here's our "Top Three" must have lines from the new range.

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Shaun White Lands new snowboarding trick "The double mctwist"

Shaun White showed off a new trick dubbed 'The Double McTwist 1260' The 24 year old back to back gold medallist said "pretty much everything came together, the sun came out, the pipe was perfect, and, I just looped it a couple times and it just landed itself basically. He put down five more in a row right after that and then busted it out for everyone to see tonight."
If your heading out for a season and fancy getting a special 10% of snow hardware until the first of February here.